General Mills. The Rockport Company. Hearst Magazines. Wendy's. Saatchi & Saatchi Advertising. They're just a few of the many organisations that have depended on Iconoculture to tell them what to do. This three-person consulting firm (based somewhere between cyberspace and a Starbuck's in Minneapolis) boasts not only a stellar client list, but a combined half-century of marketing experience - and a knack for trend-tracking. Now Iconoculture offers the same inside advice to all readers - not only identifying culture waves, but showing how to surf them so that businesspeople, entrepreneurs, and ordinary folk can respond to change with smart, profitable strategies. You'll find out: why BEEHIVES are the communities of our future; how TECHNOMORPHING will intensify our love/hate relationship with technology; where SOUL SEARCHING will take us in the next millennium; which ZENTREPRENEURS will redefine business as we know it; and how 36 other trends can transform your job, your life, and your world.
