WE NEED TO TALK ABOUT THE TRUTH. It's all so very human. Our brains are perfectly attuned to absorb information packed tightly into the stories that scare us, excite us and make us face the enemy and fight. Unfortunately, that process is tearing us apart. Mis- and dis-information have overfed our addiction to fiction, harmful content and conspiracy beliefs. Yes, it's a mess. But there really is hope. The Future of Truth (and How to Get There) combines psychology, neuroscience and the dark art of storytelling to build a unique set of tools for us all to spot lies in real-time. From the harm test to the conspiracy equation, we'll see stories for what they really are, whether they come from friends, our favourite news teller or a deepfake. A toolkit to fight back against false information wherever our timeline takes us. AUTHOR: Lindley has worked in national news, content creation, information ethics and education for more than 30 years.He has interviewed over 50,000 people involved in world-changing events, business, breaking stories and daily news. As the Director of Greenscreen, he and his associate team created the UK's earliest viral videos for business, and have won a clutch of top PR, marketing and media awards for clients worldwide.Lindley was a BBC Senior Journalist, a consumer, technology and finance correspondent for British national news channels including ITN and Sky News, after an early career as a local radio Head of News and theoretical physicist.Lindley now advises many organisations in - and out of - the news about how to connect with customers through creative content and better communications.He regularly chairs high-level live webinars on AI, banking, insurance, customer experience and media, has lectured postgraduate journalism and worked with leading climate change research organisations.At the heart of his - and Greenscreen's - work is the mission to communicate with authenticity, clarity and lots of passion.
