'The Inner Game of Selling' provides a completely fresh way of thinking about selling. Most sales people are held back because they hang on to old, self-limiting beliefs about what it's possible to achieve. This book is not about closing techniques, negotiation strategies, or other persuasive gimmicks to get weaker people to acquiesce to your finesse. Most such 'sales skills' are either too shallow or manipulative to actually work. Of course, you must possess a good deal of knowledge--product, industry, technology, etc., but that only gives you a ticket to get into the game, but not to win.
What makes the difference is your internal belief about when the selling process really is. Is it just something you do 'to' people, or something you do 'for' them? Is it persuading and convincing, or identifying and satisfying the needs people have?
