The Four Keys to Modern Marketing.
More Engaging, Practical, and Down-to-Earth Insights from America's Most Trusted Marketing Expert.
From the author of the marketing classic, 'Selling The Invisible', comes another indispensable volume for marketers and businesspeople in general.
Applying the study of human nature to the real world of business, 'The Invisible Touch' provides a treasury of quick, practical and entertaining strategies for effective marketing in today's business environment. In particular, the book focuses on four key concepts behind successful marketing:
1. Finding the right (not necessarily the lowest price)
2. Creating a brand identity
3. Using packaging to enhance the purchasing experience
4. Putting passion in your relationships with customers
Pick any page, and you will find insights and wisdom that could make you a better entrepreneur, manager, salesperson, marketer, or employee in any industry. Beckwith drives home the idea that we are all in the business of marketing, and we are in that business every day.
