The Jelly Effect: How to Make Your Communication Stick

In this mass market paperback edition of Capstone's second best-selling title, globally you'll learn a unique approach to better and more relevant communication in business.

This how-to-guide will show you how to get the best out of any situation, whether you're speaking to an individual or a group, formally or informally, inside or outside your organisation.

By the time you close the final page of this book, you will be armed with practical, proven techniques that will help you be more effective in all your business dealings.