Dimensions
149 x 222 x 20mm
An in-depth examination of the power of humor and fun in the business world, based on groundbreaking research of 1 million employees by The Great Place to Work Institute
The Levity Effect uses serious science to reveal the remarkable power of humor and fun in business: that leaders who are lighthearted earn more on average than their peers; that entertaining workplaces have more loyal employees and customers; and that employees who are considered humorous are vastly more likely to get promoted--especially to senior-level jobs.
The benefits of the Levity Effect are not conjecture but are built on extensive research and case studies from some of the world's most successful organizations. New York Times-bestselling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos and dozens of others, showing how lightening up can drive real business results. The book also outlines the extensive research into the subject-studies that cut against the grain of traditional business thinking-including compelling data from the Great Place to Work® Institute's 1-million-person database, which reveals that 'Great' companies consistently earn significantly higher marks for 'fun.'
