Dimensions
178 x 203 x 22mm
Korean beauty philosophy has taken the world by storm with an emphasis on daily routines, glowing skin, and "no-makeup" makeup looks; this essential beauty manual by Soko Glam founder Charlotte Cho unveils the secrets to transforming your skin and maintaining a fresh, youthful glow with the famed 10-step Korean skin care regimen.
According to a recent New York Times article, Korean beauty companies are the innovators of skincare, having overtaken their European counterparts. The "Korean Beauty Invasion" is the reason every high-profile beauty brand (including Estée Lauder, L'Oréal, and Sephora) have research and development teams on the ground in Seoul to find the next big thing in skincare and makeup. The trends for BB cream, "no makeup makeup," sheet masks and cushion compacts all began in Korea.
Before entering the beauty domain, Charlotte lived in Seoul for over five years as the head of international public relations for Samsung. During her time in Korea, Charlotte became fascinated by the philosophy of Korean skin care and saw the potential for its translation to the U.S. market. In 2012, she and her husband David Cho launched Soko Glam, short for South Korean Glam, which has found a loyal and growing consumer base in America.
The Soko Glam website is a Korean beauty and lifestyle site and online store of Korean beauty products. It has a loyal and growing consumer base, with an average of 100,000 plus visitors per month-70 percent of whom are not Asian. Many other major retailers are also selling Korean beauty products, including Urban Outfitters, Target and Sephora.
Since founding Soko Glam, Charlotte has had major corporate partnerships with CJ Entertainment, the largest entertainment company in Korea, and many of Korea's largest beauty brands, including Missha, AmorePacific, Manefit, TonyMoly, Clio, Benton, Goodal, Lioele, Skin79, Nature Republic and Skinfood.
An expert on Korean beauty, Charlotte has appeared in national and international publications including the New York Times, Elle, Marie Claire, Allure, Teen Vogue, Elle Germany, Harper's Bazaar UK, Vogue India, and Vogue Korea. She also works closely with major lifestyle and beauty bloggers, and has been featured on Bella Sugar, Beso, Daily Candy, Into the Gloss, Glam, Fashionista, Mochi Magazine, Style Bistro, xoVain / xoJane, Manrepeller, and The Zoe Report.
The Little Book of Skin Care is the first book to translate Korean beauty secrets for a worldwide audience. It breaks down the Korean skin care regimen and explains the purpose behind each step; whether it's taken daily or biweekly or weekly; what are the best, most effective-yet-economical products to use (and ingredients to look for); and how Korean women view the 10-step plan as a special daily and nightly treat to themselves.
Whether the reader wants to start their first skin care regimen, improve the one they have, or simply learn about how another culture approaches beauty, this book will do all that and more. Learning about Korean skin care will change the way they think about their skin and how they treat it. They'll be excited to start a routine, and once they get going, they won?t want to neglect it.
The book features a preprinted case, a beautiful 2-color design, and engaging artwork by famed illustrator Gemma Correll, who has almost 300,000 Facebook fans, 28,000 Twitter followers, 20,000 Pinterest followers, and more than 100,000 Instagram followers in her own right.
