The Male Mystique: Men's Magazine Ads Of The 1960s And 70s

The Male Mystique: Men's Magazine Ads Of The 1960s And 70s by Jacques Boyreau


ISBN
9780811841283
Published
Binding
Hardcover
Pages
128
Dimensions
167 x 237 x 18mm

What does it mean to be a man? Is it the size of your quadraphonic hi-fi equipment or the fit of your flares?

'The Male Mystique' presents a swinging vision of the ideal male-dominated lifestyle - at least, as seen through the
looking-glass of men's magazine ads of the 1960s and '70s. This is "total male living" as it was meant to be: a world of musk, whiskey, polyester slacks, "male comfort spray," and, of course, babes. With 150 swaggering print
advertisements presenting an astonishing array of swarthy delights, crass copy, and surprise celebrity sightings, 'The Male Mystique' is tribute to the time when testosterone was in vogue and Stay-Prest stayed pants at the ready.

Ladies, please don't crush the velour.
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