The Marketing Performance Blueprint

The Marketing Performance Blueprint by Paul Roetzer


ISBN
9781118883433
Published
Released
01 / 09 / 2014
Binding
Hardcover
Pages
256
Dimensions
161 x 233 x 24mm

The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. At a time when marketers face increasing pressure to connect every dollar spent to bottom-line results, they are largely underprepared and underperforming.
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