A follow-up to the national best-seller, 'All I Really Need To Know In Business I Learned At Microsoft' Julie Bick applies the secrets she learned while at Microsoft to the quintessential business topic: management.
It tackles such topics as corporate image, line extensions, and getting the most out of your cash-cow products. The basic principles of Microsoft management will be boiled down into five areas: New Products, Not-So-New Products, People, Partners (mergers, customers and now even the Department of Justice and public image) and Doing Business on the Web. The basic message is "Here's how Microsoft wins, and here's how you can too."
