A Survival Guide for Companies in the Internet Era
The internet is not going away. It's here to stay. Managers at every level need to find out now what is happening and how they can harness business lessons for their own company's future success. The internet is rewriting the rules for the business world of the future.
If you are involved with business of any sort, the internet fundamentally affects what you do. Intelligent, strategic thinking about the effects of digital media is no longer an option for business people. It is a necessity. This book looks at what the internet can do for your business, how it can help your company, how it can make your organisation successful, and how you need to evolve in order to take advantage of it.
