Revised and Expanded Edition.
Recent research published in 'Fortune Magazine' and 'The Wall Street Journal' not only praise military methods for business, but one survey indicates that the military profession is one of the most respected in the U.S. William Cohen, a prolific author of business books who has a wealth of leadership experience as both a military officer and corporate executive, now updates his top-selling leadership manual for a new generation of aspiring leaders.
With a firm focus on the practical and the attainable, Cohen shows precisely how to apply the winning tactics of military leadership to modern business. This revised edition features outstanding leadership examples from Desert Storm and Bosnia, including the experiences of General Norman Schwarzkopf and General Colin Powell. Every concept and every technique is demonstrated by a real-life example from battle and/or the boardroom. It also showcases the skills and drive of remarkable business leaders, such as Andy Grove (Chairman and CEO, Intel), Steven Spielberg, and Howard Schultz (CEO, Starbucks).
