Revitalising the Workplace After Downsizing, Mergers and Reengineering
In this book Deal and Kennedy assess the recent effects of economic forces (globalisation, technology) and management trends (downsizing, outsourcing, short-termism, merger mania) on the cultures of companies today. Drawing from their extensive experience working on the front lines with organisations around the world, and citing the most current data from hundreds of sources, Deal and Kennedy quantify for the first time the direct effects of these trends on corporate culture. Not surprisingly, they confirm that these forces have resulted in a corporate environment of fear, cynicism, distrust, self-interest and denial.
This book offers practical ways to sustain the highest levels of performance by celebrating accomplishments and instilling in everyone a sense of pride, joy and ownership in what the company is and does. For executives, managers and entrepreneurs, 'The New Corporate Cultures' is a lively and compelling vision of how organisations can become vibrant, resilient and prepared for the new challenges of the 21st century by tapping into the cultural energy that lies beneath the surface.
