Dimensions
136 x 215 x 21mm
What is it really like to be a CEO and how should a CEO respond to the recession and other critical business issues? With unprecedented access to some of the world's most high-profile CEOs, The NEW Secrets of CEOs tells us what life is really like at the top and reveals the views of heads of global businesses as diverse as GE International, NASCAR, China Mobile and Unilever.
This expanded paperback edition has new chapters that explore strategies for dealing with the aftermath of the recession and the five realities for CEOs in the 2010s. Through interviews with some of the most influential CEOs - including new profiles of Andrea Jung of Avon, Irene Rosenfeld of Kraft Foods, Michael Spencer of ICAP, Sir John Parker of Anglo-American, Zhang Ruimin of Chinese conglomerate Haier and John Chambers of Cisco - the issues that really affect today's leaders are revealed:
How are CEOs responding to the 'reset economy' after the financial crisis? What hasn't changed even in this much tougher environment? What are their real views on corporate pay, bonuses, expenses and transparency? What are CEOs' expectations of the future and how have their attitudes to both corporate and personal risk changed?
Discover the answers to these questions and much more in this provocative and stimulating book, which offers a rare glimpse into the business worlds and personal lives of some of the most influential people on the planet.
