Succeed with Professional Business Planning
The world may at times seem awash with venture capital money just waiting to be spent on anyone who asks for it. That is the dream, but the reality is different. For each successful start-up company, there are thousands more that never get off the ground. Why? The people behind these "failures" may have been brilliant; they may have had a great idea for a business; what they did not have was a great business plan. This book provides the necessary tools to deliver that great plan.
Based on McKinsey's worldwide knowledge and experience in advising successful entrepreneurs, together with first-hand accounts from both successful start-ups and leading venture capitalists, 'The New Venture Adventure' offers a step-by-step guide to what it takes to articulate your plan, assess its feasibility and potential, and crucially prepare and present it to the investment community.
