The Complete Toolkit for Implementing a 1 to 1 Marketing Program.
This Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day-to-day basis. It is a complete toolkit for corporations and small businesses on how to operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firm's progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firm's marketing programme. As an important value-added feature, each copy of 'The One To One Fieldbook' contains a special password allowing you to access extensive online supplements at the Peppers and Rogers website.
