Dimensions
162 x 234 x 22mm
Foreword by Guy Kawasaki.
An engaging and informative guide to understanding and implementing open innovation.
The central idea behind open innovation is that companies cannot afford to rely entirely on their own research, but should instead buy or license processes or inventions from other companies, as well as share/license their own knowledge with others.
Next Stop Open Innovation provides a thoughtful, practical guide to how corporate innovation leaders can take on this new challenge and achieve measurable success. Written in a straightforward and accessible style, this book is for professionals and companies that want to gain a better understanding of the essential elements of open innovation.
* Details the open innovation movement, and how companies can benefit from it
* Filled with real-world case studies and interviews with open innovation activists from leading companies
* Explores the various ways companies need to organize for innovation and what new mindset and new skills are necessary
Next Stop Open Innovation provides a practical look at how this discipline must be approach in order to achieve success in today's competitive business world.
