Do you run your own business? Or dream of starting one up? In today's economic climate it takes more than hard work to start and manage a small business successfully. Sound planning, research and updating skills and knowledge play a bigger part than ever before. Based on the popular Channel 9 TV series, this book gives practical advice on everything you need to know to success in a small business, including:
legislation and the impact of a GST
how to identify market niches
effective financial strategies
staff management
how to utilise the Internet
essential contacts and resources
Starting any business is a risky venture. Fully revised and updated, The Penguin Small Business Book shows you what to do, and how and when to do it, so that the risks are minimised and the chances of success are dramatically improved.
