In this fascinating sequel to the bestselling 'The 80/20 Principle', Richard Koch explores the sciences to reveal the powerful patterns and universal principles that can be successfully applied to business today: the Power Laws. His new book shows that we must turn to science not simply to understand today's world, but to thrive in it.
In 'The 80/20 Principle', Koch provided a practical reinterpretation of a single power law drawn from economics. In 'The Power Laws', he captures many more fresh and exciting insights from biology, physics and non-linear systems that transcend scientific boundaries and cast business in a whole new light.
Koch presents the 17 key scientific principles that underlie the way the world works, including the famous - Newton's Laws, Darwin's Evolution by Natural Selection and Einstein's Theory of Relativity - as well as such lesser known but key ideas as Gause's Principle of Survival by Differentiation and the Law of Unintended Consequences. Koch treats the science seriously, in its own terms, before applying it to business.
By understanding and applying the Power Laws we can successfully pilot our way through life in general and business affairs in particular. Richard Koch demonstrates that by acting to exploit the Power Laws, we can multiply our effectiveness; better identify and exploit business opportunities; and please the right customers. Further, he sheds eye-opening light on the true nature of competition, revealing the counterintuitive but indisputable fact that it is cooperation with, rather than efforts against, competitors that leads to the most success.
Writing in a compelling, accessible style, Richard Koch maximises the special insights the Power Laws give us into markets, competition, organisations, and human behaviour. In this rich and kaleidoscopic synthesis of science and business, Richard Koch has given us a fresh, powerful and unique accomplishment - he has provided something never before codified, the actual science of success.
