Dimensions
146 x 225 x 21mm
Teenage cliques, football squads, jihadist cells, army units, Arab Spring protestors, polar expeditions - on the face of it, the behaviour and dedication of these groups might seem extraordinary, but the forces that bind them and drive them are accessible to all of us.
In recent decades, psychologists have uncovered how and why our innate socialness holds huge sway over how we think and act, propelling us to both high achievement and unthinking cruelty. We are beholden to our peers, even when we think we're calling the shots. This is the power of others.
Science writer Michael Bond investigates the breakthrough science of group psychology, with eye-opening case studies from history and today with lessons for how to build better teamwork, identify shared motivations and objectives, survive moments of isolation, break up destructive groups, and truly grasp our social selves. With an understanding of The Power of Others, any of us can learn to avoid the pitfalls of groupthink and harness group dynamics to our desired ends.
