A no-nonsense, take-no-prisoners plan for driving breakthrough results from email marketing!
Even though email marketing maintains one of the highest ROIs of any online channel, many marketers still follow antiquated tips or breezy 'one-size-fits-all' advice that may not hold true for them in 2012. That means they're leaving money on the table. This no-nonsense, fun-to-read book is about capturing that cash.
Legendary email and social marketers Jason Falls and DJ Waldow show email marketers how to identify real best practices: the practices that are best for them, with their audiences, in their environments. Falls and Waldow show how great companies of all sizes have often achieved breakthrough results by 'breaking all the rules.' Usi
