Reciprocity is now possible—for the first time—on a massive scale. In this prescient book, Bob Johansen and Karl Ronn explain how to create what they call a reciprocity advantage. By sharing your assets intelligently with carefully chosen partners, you can learn how to make money in new ways and have a broader social impact. It’s a powerful source of disruptive business innovation. Johansen and Ronn show you how to create your own reciprocity advantage by:
(1) uncovering your right-of-way, the underutilized resources you already own that you can share with others;
(2) finding partners who can help you do what you cannot do alone;
(3) experimenting to learn through the cloud;
and (4) scaling, but only when your reciprocity advantage is desirable, viable, and ownable.
