Dimensions
146 x 217 x 24mm
The Road Map for a New Era in Retail
The Retail Revival documents the rise of an incredible new era of consumerism leading to a complete redefinition of what retail is. The book provides perspective on how massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry into a sea of turbulent change, leaving consumer behavior permanently altered. It examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future technologies that will completely change the way we shop.
From internationally-renowned consumer futurist Doug Stephens, The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace, pointing to a dynamic and exhilarating revival of the industry. It offers hope and guidance for any businesses eager to capitalize on these historic shifts, providing a concise overview of what really matters and how to profit from it.
