Dimensions
129 x 197 x 22mm
How did Marks & Spencer become Britain's most famous shop, most admired retailer and most successful business? And then why did it collapse so precipitously?
For decades Marks & Spencer were unassailable. It was the most successful retailer in the world. Its clothes were a byword for affordable quality and its food-halls pioneered ready-prepared meals. It cared for its staff, the City loved it; the company was the perfect British success story.
But then so suddenly that it took everyone by surprise, Britain's best-loved chain went down the tube. Customers abandoned the shops, suddenly they were dowdy, staff deserted in droves and the shares plummeted. Why? What went wrong?
