The Rise of the Swans: A decade of success: 2003 to 2012

At the start of 2005, the Swans had not won a premiership for 72 years. Now, in the Paul Roos-John Longmire era, they have become an understated, efficient footballing machine with two more flags. This is the story of how the Swans changed the direction of their club, establishing their own blueprint for winning: spirited team performance, a never-say-die attitude and a refusal to deviate from the plan. This is the culture people speak about. But success is not easily won at this level. Smart drafting and trading – turning so-called strays into role-playing premiership players – and incredible injury management have been critical to the story.