Dimensions
154 x 233 x 21mm
The campaign trail is long and tough, where reputations and governments can be made, and broken, in a day. A political campaign is not conducted merely in the few weeks before election day. Good leaders understand that campaigning never truly ceases.
The Campaigners is a fascinating look what happens behind the scenes in the drama of a political campaign. Strategist Bruce Hawker unlocks the keys to good campaigning through this 'fly on the wall' account of his work in recent years from his involvement in the remarkable 1998 Queensland election, through to his seminal 'Kevin 07' campaign that led to the ALP's remarkable victory and to his personal efforts in the 2011 negotiations with the Independents to give Labor government.
Hawker was there during the overthrow of the Rudd government and was involved in the plotting of Rudd's 2012 leadership challenge. Through his first-hand account of these events, he ultimately reflects on what a campaigner needs to do when their team loses.
From putting together a campaign team to conducting forensic research to expose the opposition's shortcomings; from the detailed war-gaming of potential political outcomes to carefully controlling the timing of policy releases; and ultimately to the nail-biting lead-up to the polls, The Campaigners puts together a primer for the wannabe strategist and paints a fascinating 'back room' picture for the political junkie.
The book will be published a month after the 2013 campaign and will a savvy rendition of how to win elections (or not as the case my be).
