New Updated Edition
You have to be in business for a while before you realise that running an enterprise is like operating a pool of cash. If the cash is coming in more slowly than expected, you can be in trouble. If it flows in quickly, you are on top of the world.
But operating a business is much more than that. A great many new businesses fail because they don't get the detail right and in the end this trips them up. That's why this book is so useful to start-ups, and it is totally updated for the new millennium.
It is also useful for existing businesses as a check list to determine future strategies and revise past ones. The next few years will open up a great many new small enterprise opportunities. But whereas previous generations of small enterprises would muddle through, modern business requires professionalism. Near enough is no longer good enough.
It is much better to get it right first time. That's why this book has been written. If you succeed and your business is one that can be taken outside your initial market, then go back to the book. Make sure your fundamentals are right, and then have a go. Remember that many businesses will achieve much wider markets via the Internet. Australia's prosperity depends on small enterprises succeeding. We need you to win.
