The Three Rules: How Exceptional Companies Think

Finally, an answer to the ultimate business question: how do some companies achieve exceptional performance over the long term?

Michael E. Raynor and Mumtaz Ahmed analysed data on more than 25,000 companies to find out. They put industry outliers and standout performers under the microscope and uncovered what it is that gives them such long-lasting success. The answer lies in The Three Rules - choices made about price, position and persistence.

Built on a powerful combination of large-scale data analysis and in-depth case studies, The Three Rules is a clear recipe for superior performance over the long term. It will allow leaders in organisations of any kind to make the hard choices that drive long-term success.