Dimensions
179 x 232 x 33mm
The up-to-date, 'A-to-Z' bible for everything related to web, online, mobile, and social marketing - from planning through metrics!
* Entirely original content - not a compilation of previously published material.
* Covers SEO, pay-per-click, mobile marketing, social media, 'PR 2.0', analytics, email, blog marketing, multimedia, and much more.
* Shows how to combine multiple web marketing approaches into a single, coherent, optimized strategy - and measure the results.
The Ultimate Web Marketing Guide is a comprehensive online marketing curriculum in a book. It brings together everything 21st century marketers and entrepreneurs need to know about search engine marketing, Web and email advertising, social marketing, mobile marketing, and a whole lot more. This isn't a 'quick guide'! It offers in-depth discussion and instruction, as well as proven best practices reflecting the latest online marketing innovations and trends. Not only is each area of web marketing covered systematically: marketers are also guided in planning and integrating multiple approaches into a coherent strategy, and accurately measuring their results.
The Ultimate Web Marketing Guide contains full sections on:
* Search Engine Optimization, including advanced techniques.
* Pay-Per-Click advertising.
* Mobile marketing, including mobile-friendly sites and mobile advertising.
* Social media, including marketing on Facebook, MySpace, and Twitter.
* 'PR 2.0', including new source development and online media rooms.
* Email marketing.
* Blog marketing.
* Audio, video, and podcast marketing.
* Online marketing management, including budgeting and analytics
Both a how-to book and a comprehensive reference, this book will teach marketers and entrepreneurs exactly how to drive the most value from online marketing. It is the one indispensable web marketing book.
