The Web Developer's Design Manual

A practical full-colour guide on creating appealing, aesthetically pleasing web sites, targeted at programmer and techies without a design background. Readers will learn about: Layout: the anatomy of a webpage; colour & texture: the aesthetics of colour, creating a colour palette, gradients & curves, shadows, softening edges; typography: typeface distinctions, font sizing, text block treatments; image usage: image sources, focal points, cropping, framing, shadows and more. The book has a practical focus, and does not dwell on lofty discussions of theory or artsy but impractical design.