The Wine O'Clock Myth takes an in-depth look at the drinking habits of New Zealand women. It's written through the lens of Lotta Dann's own story and her work in the field of recovery and addiction today. It contains evidence-based research gleaned from primary sources and numerous interviews with experts in many fields.
As well as examining the normalising of alcohol in New Zealand, The Wine O'Clock Myth explores the glorification that goes on with regards to this drug. It discusses when and how the alcohol industry began specifically targeting women, unpicking the tactics they employ to target female customers. It looks at the rise of the now-ubiquitous 'Wine Mum' culture on social media and the role the alcohol industry and media companies play in perpetuating this.
It also investigates the impact that regular, heavy drinking has on women, both physically and emotionally. It looks at the emotional impacts - the numbing, dulling and disconnection that can occur - and the physical impacts: the problems alcohol can cause in the body and the increased risk of diseases.
But while the book offers a big-picture analysis, it also provides an intimate view of the issue by featuring the voices of Kiwi women sharing their personal stories, revealing the pervasive and negative impact alcohol can have on a woman's life. These personal reflections contain tales of emotional disconnection, diminished power, confused thinking and damaged relationships. There are also uplifting stories of the remarkable transformations that can occur when alcohol is removed.
