Barry and Cheryl have become famous. Desperately poor, living in a tower block with their two small children, they were possibly the most famous family in the country after the Royals. Their fame had come, not from wealth or success or glamour, but from the attentions of a television company, who had made them the subject of a fly-on-the-wall documentary.
Cheryl was prepared to do anything - anything - to be a media star. She thought that the public loved her - and, indeed, for a while it seemed that the nation had taken this simple, gutsy, poverty-stricken couple to heart. But then it all starts to go horribly wrong. Cheryl has a third baby - and is transformed in the public's eyes from a plucky but unlucky trier to a profligate sponger on the state. Then, mysteriously, all her three children go missing. Have they been abducted? Murdered? Or is there some even more sinister explanation for their disappearance?