Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether youre using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isnt like traditional marketingand treating it that way only leads to frustration. Let Shama Kabani, social media expert and president of web marketing firm The Marketing Zen Group, teach you the zen of social media marketing: how to access all the benefits of social media marketing without the stress!
