Dimensions
160 x 234 x 24mm
Three Moves Ahead shows how classic chess strategies address the #1 problem of Information Age executives: how to move quickly in the face of incalculable complexities and unexpected change. This witty and novel guide, written for non-players, is packed with scores of real-world examples showing how top CEOs use Grandmaster techniques to win on Wall Street. Readers will see how a 'strong square' strategy drove Adobe's rise from niche player to industry giant, as well as Western Union's success through a hundred years of technology changes. They'll learn how AOL has played a crucial 'exchange sacrifice' to revive its fortunes, and how Google is taking turf from Microsoft with a 'minority attack.' Most importantly these days, they'll find out 'what to do when you don't know what to do,' and avoid the fate of companies like Polaroid, Gateway, and our dearly departed Ma Bell.
