All the sketches selected in this book are from real projects. It shows the whole complete design processes including the product values analysis, design philosophy, design concept, product details design and the product launch. The most valuable point of the book is that it shows the top designer's design processes which is unknown by others. It's a very instructive and practical book for student and designers. The author Jordi Mila is a famous designer based in Europe. He is the owner and the general manager of top European design studio ? EDDA. In EDDA, there are about 60 top designers and engineers. Their level of design and quality are one of the best in Europe. EDDA has designed several thousand products for many international companies including Sony, HP, Honda and Suzuki and so on! Illustrations throughout
