Webb learned all about performing while experiencing heart-pounding stress during his four deployments as a Navy SEAL sniper in the Middle East, Afghanistan, and Africa. After returning to civilian life, he started his first business venture-and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane, which today has an audience of millions and a valuation close to $100 million. Now Webb deconstructs the decision-making DNA of the most effective snipers, and shows you how to develop the same mental acuity in civilian life. His stories range from his own experiences to those of other Special Operations warriors and great entrepreneurs, like Solomon Choi of 16 Handles, Matt Meeker of BarkBox, and Betsy Morgan of The Huffington Post and TheBlaze. They illustrate seven hard-won principles of decision-making- A Laser focus is not the same thing as tunnel vision. You need total situational awareness to stay out of danger and adapt to changing circumstances. A Once the first shot is fired, nothing goes according to plan anyway, so don't get stuck in the trap of over-analysis. The key is to act decisively and adapt on the fly. A Instead of avoiding difficult experiences, "embrace the suck" and understand that pain is temporary and learning is priceless. Facing challenging obstacles forces you to develop the skills you need to achieve your goals. By following in the path of a generation of legendary snipers, you'll find the clarity of mind you need to make key decisions and accomplish your mission, whatever it takes.
