Tourism Marketing: Quality And Service Management Perspectives

This is an innovative and practical textbook from one of the major names in academic tourism. It focuses on the importance of good marketing within the tourism industry by explaining why it is important and then demonstrating how it can be done.

Divided into two parts, this textbook takes the student through the underlying principles of marketing in tourism, covering issues like Tourist Satisfaction, Pricing Tourism products, Quality Management, and the impact of IT on tourism marketing.

The second part of the book consists of 11 short case studies, which look at marketing in a wide range of tourism settings: cruise lines, theme parks, upmarket hotels, cheap hotels, and heritage sites.