An insidernsquo;s revealing and in-depth examination of Big Techasquo;s failure to keep its foundational promises and the steps the industry can take to course-correct in order to make a positive impact on the world.
Trampled by Unicorns: Big Technsquo;s Empathy Problem and How to Fix It explores how technology has progressed humanitytsquo;s most noble pursuits, while also grappling with the origins of the industryosquo;s destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Techssquo;s stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.
Offering an account of the world of tech startups in the United States and Europeudash;from Amazon, Google, and Facebook to Twitter, Airbnb, and Uber (to name a few)idash;Trampled by Unicorns argues that the causes and consequences of Big Technsquo;s failures originate from four main sources: the Valleyrsquo;s cultural insularity, the hyper-growth business model, the sectorasquo;s stunning lack of diversity, and a dangerous self-sustaining ecosystem. However, the book is not just an account of how an industry came off the rails, but also a passionate call to action on how to get it back on track.
Gavet, a leading technology executive and former CEO of Ozon, an executive vice president at Priceline Group, and chief operating officer of Compass, formulates a clear call to action for industry leaders, board members, employees, and consumers/users to drive the change necessary to create better, more sustainable businessestdash;and the steps Western governments are likely to take should tech leaders fail to do so. Steps that include reformed tax codes, reclassification of platforms as information companies, new labor laws, and algorithmic transparency and oversight.
Trampled by Unicornsusquo; exploration of the promise and dangers of technology is perfect for anyone with an interest in entrepreneurship, tech, and global commerce, and a hope of technology
