Truth, Lies, and Advertising by Jon Steel


Authors
Jon Steel
ISBN
9780471189626
Published
Binding
Hardcover
Dimensions
152 x 229 x 19mm

Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.
95.99


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