Dimensions
246 x 287 x 39mm
This chronological study traces the evolution of graphic form -- in its varying economic, social, political, technical, and artistic perspectives -- from Antiquity explained in detail, from Classic craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world.
As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form -- from the invention of printing to the relationship between graphics and totalitarianism regimes -- with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.
The author received the prix Andre Ferran in 2005 for research compiled in this book.
