Understanding Michael Porter by Joan Magretta


ISBN
9781422160596
Published
Released
01 / 09 / 2014
Binding
Hardcover
Pages
256
Dimensions
156 x 235mm

 If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. 
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