How to Turn Your Ideas into Marketing Epidemics.
"This is a subversive book. It says that the marketer is not - and ought not to be - at the centre of successful marketing. The customer should be. Are you ready for that?" - from the foreword by Malcolm Gladwell
Seth Godin is a marketer's worst nightmare. He has made a career out of exposing the limitations of traditional marketing methods while offering his own visionary solutions. Napster, Hotmail and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus, by letting customers know and communicate with each other. This customer-to-customer dialogue spreads like a virus, costs companies next to nothing and could signal the end of marketing as we know it.
