As brands of every kind compete in drawing attention to their products, packaging design is becoming an increasingly important skill. After the great success of the previous title, Unpack Me! this volume, now in paperback for the first time, focus on international packaging design reminding the reader that the presentation and look of a product can instantly upgrade its image and make the difference between a sales hit and a flop. This publication presents a rich selection of innovative, funny and creative packaging designs through showcasing a wide variety of the best, beautifully crafted projects by the most advanced, international packaging design studios.
