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    Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

    Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value by Harry Macdivitt


    Authors
    Harry Macdivitt
    ISBN
    9780071761680
    Published
    Binding
    Hardcover
    Pages
    288
    Dimensions
    160 x 236 x 23mm

    Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
    115.99


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