Dimensions
152 x 229 x 21mm
Achieving Double-Digit Growth Through Customer Value
'Value Innovation Portfolio Management' addresses this core concern by showing you a more reliable decision-making method based on high customer value, tight business strategy alignment, and optimal investment intensity. These inputs will enable your company to invest more wisely and create more successful new products. Best-in- class companies like Motorola, DuPont, and Hewlett- Packard have used customer value in crafting winning portfolios. Supported by various case studies and examples, the authors demonstrate the significantly improved results that can be achieved from using customer value as the business driver for creating a portfolio of products. Value Innovation Portfolio Management is a must read for senior executives and anyone involved in strategic planning, portfolio management, product development, sales and marketing, and R&D.
