Vibe: The Marketing Handbook for Every Product, Service and Industry

Gary Bertwistle has helped hundreds of businesses - from local to international, sole traders to multinationals - think differently and turn their company into a genuine brand. In his latest book he shares his secrets, stripping away the marketing jargon and highlighting the essential thinking that's required before you spend time, money and energy on promotion and advertising, and provides plans and tools that can be applied to any sized company.