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Watch This, Listen Up, Click Here

Watch This, Listen Up, Click Here by David Verklin & Bernice Kanner


Authors
David Verklin &
Bernice Kanner
ISBN
9780470056431
Published
Binding
Hardcover
Pages
240
Dimensions
164 x 235 x 19mm

Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume.

The advertising industry in undergoing phenomenal changes. In 'Watch This, Listen Up, Click Here', David Verkin, the widely respected head of Caret, gives a fascinating account of who is behind the media we constantly consume - and why.
49.95


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