Dimensions
132 x 199 x 10mm
Second Edition.
With work pressures mounting and information overload, do you find it hard to develop your skills? Whether you are new to a subject, or need to brush up on your existing knowledge, the 'In A Week' guides make it as easy as possible for you by breaking down subjects into simple steps that can be learnt in just one week.
This book covers the following:
- A wide Web market - know your potential.
- How Web marketing affects your traditional marketing mix.
- Web business basics - will the investment pay off?
- Your Web home - choosing appropriate means to connect to the Web.
- Web research - creating a realistic Web plan.
- Writing effective Web copy.
- Climbing higher and watch the competition.
