How the Internet is Changing the Way Consumers Make Choices.
Long-time tech journalist, Tom Murphy, contends that Internet growth will shift power away from corporations and institutions and into the hands of individuals. Online businesses will need to respond to consumers' needs and demands, which will result in sweeping changes in the institutions that have dominated that landscape, from business and media, to politics, healthcare and beyond.
Murphy's extensive background covering Silicon Valley for two decades gives an unprecedented look at the inside track. Candid conversations with individuals such as: Barry Diller, chairman and chief executive of USA Networks; Jerry Yang, co-founder of Yahoo!; and Mike Bloomberg, founder and chairman of Bloomberg LP, etc are included. In the book Murphy analyses current trends, based on his extensive research and interviews and outlines the likely scenario for major industries.
