Wharton On Dynamic Competitive Strategy

The book will provide managers and students of competitive markets with an advanced tool box of innovative methods, techniques and approaches they can use when facing competitive challenges. While it has always been necessary to stay "one step ahead" of the competition, today companies need to anticipate future competitive moves and appropriate reactions to their moves. It will provide the reader with the latest thinking and research on competitor analysis. It's a book to guide the thinking of practitioners who face immediate and long-run challenges from their competition.